Pause, breathe, and Design #15 // Frido

Pause, breathe, and Design #15 // Frido

I am thrilled that we were able to capture some behind the scenes of Frido's design process as a part of the Pause, Breathe, & Journal series. Well. We will call this video "Pause, Breathe, & Design" since Frido is designing our new collaboration logo for upcoming project in this video. Often, a design that looks simple takes long and there is quite a repetitive process behind the scenes. When he is designing, I often watch him draw, re-draw, and re-draw x 100, shifting a minuscular detail one way to another in each iteration. He takes designing for BK very seriously and is always aiming to find the best possible solution for whatever the design challenge brings. In this video, you will see a part of his design process. The result is not quite the final but I hope you enjoy witnessing a part of the very long and painstakingly patient process Frido goes through each time he designs. We also hope you will journal or design along with us!  - Wakako

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