Welcome to Baum-kuchen!
Baum-kuchen started its journey in 2010 as an online store operated in Wakako and Frido's garage. Today we are a studio, shop (online and brick & mortar) and lifestyle who are passionate about living life and excited to share with you everything extraordinary that inspires every day.
We are interested in exploring the idea of "Journey as the destination", "love for analogue" and "slow living" and are constantly evolving and looking for inspiration from Japan (where Wakako grew up), Germany (where Frido is from) and everywhere in between (especially in Los Angeles where our home and studio is). We opened our brick and mortar studio/shop in 2013 where we showcase some of our products and share our stories. Our current studio/shop is in the heart of Altadena.
Our hope is to continuously bring you creativity, imagination, and inspiration.
It’s our life. Let’s make it beautiful:)
p.s. "Baum-kuchen" is a name of a delicious German cake which has become quite popular in Japan. It looks like a tree stump and to us... it represents layers of happiness that have been built with time aging beautifully.
Wakako is the Japanese Wabi-sabi half of the partnership. Her role is to breathe life and stories into Baum-kuchen. Before starting Baum-kuchen in 2010 she had worked on design and trend projects for small design consultancies to giant corporations. She has a keen eye on what is on the horizon and a tender heart in understanding what makes people smile. She loves finding inspiration in everyday life and sharing her passions with everyone she loves and cares about. Wakako believes that we will never work a day in our lives if we can pursue happiness through what we do. Together Wakako & Frido are raising two Germanese (German x Japanese) kids. You can find her and her family's everyday adventure on her Instagram as well as through her Substack stories.
Frido is the German Bauhaus half of the partnership taking a lead role in creative and visual direction for Baum-kuchen. He has 20+ years of experience in teaching design, visualization, and creativity at ArtCenter College of Design and frequently leads design workshops for businesses creating ripples in small and large organizations. At Baum-kuchen, you can find Frido either working on Truly Yours services or creating new designs for BK. Frido believes that "creativity" is a verb and prototyping ideas is the essential part of the creative process. You can find more about his philosophy behind creativity in his Creative Strategies book as well as BK's online courses.
Nerine holds our fort at Baum-kuchen studio taking a lead role in BK Karma (where we ship positive vibes through our online orders) since the summer of 2014. If you have received a package from Baum-kuchen, you know that there is a real person who is coordinating the package behind it and that will be our amazing Nerine! She makes sure that each package is sent with love in the most effective and beauitful way and artifacts that get shipped from our studio go through her critical eyes for quality check. She fills our studio with bright smiles and laughter:)
Eunice joined our studio in the fall of 2015 and have been infusing her unique aesthetics into our website, Love for Analogue Stories and our original items. She inspires and encourages many like-minded analogue enthusiasts to live everyday mindfully with a pen and notebooks in hand. Over years we have witnessed that her love for analogue is incredibly contagious in the most joyful way.
Kei joined the team in the spring of 2022 as we started to grow our offerings at Baum-kuchen slowly and steadily, while considering the impact of the pandemic. She wears many hats at our studio from supporting the team with online customer services, helping passionate TN enthusiasts to personalize their TN experience through Truly Yours service, as well as designing BK original artifacts. She currently lives in Kyoto, Japan with her partner. You can follow her adventures through her Instagram here.
Amanda (she/they)We welcomed Amanda to Baum-kuchen in the spring of 2023. They joined us with a unique background in design, craft, and passion for analogue. During our time together at BK, they support our online order fulfillment as well as in-person opening hours. We LOVE that their passion for life and analogue (which is the critical intersection of Baum-kuchen) exudes genuinely. We are also thrilled to watch their print studio a to zee press thrive in the zine and risograph world!
Portraits of Wakako, Frido, Nerine, Eunice, Emil, and Kei by Arotin Hartounian
Portraits of Amanda by Emil Konishi
Written by Wakako (with much love for our incredible team!)