Pauline Boldt // Embracing work and family April 03 2018
The 26 Projects studio first emerged out of Pauline’s drive to communicate and connect with people via photography, print materials and compelling strategies. Over the years it has changed, becoming a “space in flux” that takes on new form and purpose as people become a part of it. The 26 Project team are experts in figuring out how to use visual expression and clear communication to instill an authentic sense of connection with a person or business.
“We strive to do work that is understood universally and that helps to facilitate connections–it’s all about connectivity!”
“That’s the key. Embracing all together – work and family.”
Pauline’s work process at 26 Projects takes place using both analogue and digital mediums. Their organizational tools are simple, like their studio space and they invest in beautiful, functional tools because this is simply how they approach their work. They create content that is refined to its truest form, removed of all unnecessary elements. Her personal and business tools reflect this.
“I love the phrase “moving into”. I tend to move into new systems slowly and rarely, as I am a creature of habit. But when I do, it’s purposeful.”
Pauline is not one to doodle or draw or to make her notebooks pretty to look at, though she used to feel pressure to do this. Instead she uses her notebooks and analogue supplies to their fullest. Everything goes in them. She has one notebook with her at all times, where it ALL goes in (to-do’s, goals, mtg notes, grocery lists, travel plans and more). She loves the simplicity of it and the fact that it’s organic and develops a life of its own. Since shedding what she felt she was supposed to be using her analogue tools for, and embracing what SHE really wanted and needed to use them for, she’s more organized and free.
(MD Notebook A4 Size with MD Leather Cover)
When she is inspired, or when an opportunity needs attention, Pauline likes to engage her ideas in large format. Big thinking, brainstorming with no rhyme or reason, simply working within a space to build layers of lists that come together as a kind of diagram. This allows her to see all of the possible pieces of a project or story; from which she can create concise, yet multi-tiered lists that somehow always begin to formulate a direction.
This is Pauline’s foundational tool that lives with her always and goes wherever she goes. She moves to this book when ideas begin to formulate more, taking the form of a list. It’s a flexible, simple, unadorned system that she carefully organizes, each page by date. It is an organic and very dynamic system that is balancing the needs of the studio and the needs of Pauline’s busy life at home.
(Jibun Techo with TSLxBK Jibun Techo Cover)
Pauline considers this her practical tool. Again you will find her professional and personal worlds intertwined. The left side of her Jibun Techo in A5 Size is used for listing goals to accomplish for the week. Her agenda might not be used to its full capacity (yet) because she sees a balance between digital and analogue when it comes to daily, weekly, monthly planning. For Pauline, the act of handwriting becomes less imperative, less about physically connecting, but simply being informed quickly.
Pauline lives and breathes creating. It’s part of how she sees life around her. Her advice is to cut out the stuff that just makes noise. Focus on what matters to you.
“If you truly believe in what you are doing, then stick with it. I’ve always said, I’ve not chosen the easy life! It’s not easy, but at the end of the day you are following your dreams and your passion.”
BK Products mentioned or shown in Pauline's story: