Baum-kuchen is growing in the most awesome way - welcome on board, Eunice! November 21 2015



Since the end of this summer we have been itching to grow our team so we can continue to support all ends of Baum-kuchen. Between Nerine and I... we have been shipping our packages to so many wonderful and loving customers and hosting many in-store guests.

I kept asking... "Can we get through the holiday seasons between two of us?" I knew I could pull many hours in the studio (you get trained to do some impossible things when you go through a competitive design school...) but it started to make sense to seek for a support from an additional team member.

I am cautious to grow and I think I wIll always be. Because I want to make sure that Baum-kuchen is a sustainable business that does not have to push hard to sell. I don't want to sell things for the sake of selling just so that I can make the ends meed. I want to share inspiration because I truly feel inspired. Carrying artifacts we love and believe and being able to share with our amazing community...

Last month we slowly started to share the thoughts of looking for a new team member with our close friends. Just asking... if any of our friends might know someone who might be a fit... who might understand our Baum-kuchen karma. And I kept saying to myself and everyone..., the right person will come across our path without us forcing it to happen. I understand that it's incredibly naive to run a business this way... but the entire Baum-kuchen has been built on the beauty of believing. Being naive to the most positive and constructive way.

Fast forward few weeks... I was having lunch with our friend Eunice. By the end of our lunch, what we ended up having was not only yummy food from Habitat Cafe but also the possibility of working together at Baum-kuchen.

I am sure everyone knows of her from her beautifully curated Instagram account @thedailyroe. We were so lucky to have hosted the Baum-kuchen Inspiration Lab with her in the past.

I must admit... incredibly coordinated stars aligned beautifully for us.

Eunice will partnering with us to lead the Baum-kuchen Love for Analogue which is a HUGE core of what we believe as a brand. I seriously can't wait to explore the concept of "Love for Analogue" with her to the max! She will also be supporting Nerine who is putting a lot of TLC to Baum-kuchen karma everyday.

I will be sharing the very first project we worked on yesterday in our studio. Please stay tuned for more Love for Analogue to fill your blog and IG feed:) We will definitely be sharing! (Update: here is our very first LOVE for analogue project:) 

Now let's thrive and enjoy the entire life through holidays:)

xoxo
-wakako