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Behind our Baum-kuchen love letter January 28 2015

Recently I shared how we have been evolving our packaging ideas for Baum-kuchen. I am asking a lot of same questions about everything we do... including our BK love letter. (You can subscribe through here if you are interested). I feel that the BK love letter in the format of email newsletter allows us to share a singular theme in a creative way compared to our other media such as blog, Facebook page and Instagram. And it's so important to me that each BK love letter is thought out because it is destined to add one more incoming email to our friend's inbox... and I don't want to clutter inbox with contents that are less than meaningful. 
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Today is the only day... January 28 2015



I hope your first month of the year has been filled with amazing adventures!

Lately I have been obsessed with the quote "today is the only day". Maybe because I recently read the book "Being mortal"... or maybe because it's a new year.  

Life isn't made of huge milestones that are highlighted. They are part of it, but the big chunk of our life is made of everyday moments. The mundane, possibly boring, events that are easily overlooked.

Life is in the beautiful details that only last for a glimpse. 

Life happens this moment.

This is what the quote "today is the only day" means to us... to our Baum-kuchen family. I hope you enjoy taking a peek into our little mundane life. It's a collection of moments that makes us "us". (link to the video here)

... and if today were the only day, how would your day... or this moment.. look like?

xoxo

-wakako

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