Wakako is the Japanese Wabi-sabi half of the partnership. Her role is to breathe life and stories into Baum-kuchen. Before starting Baum-kuchen in 2010 she had worked on design and trend projects for small design consultancies to giant corporations and taught design research at Art Center College of Design. She has a keen eye on what is on the horizon and a tender heart in understanding what makes people smile. She loves finding inspiration in everyday life and sharing her passions with everyone she loves and cares about. Wakako believes that we will never work a day in our lives if we can pursue happiness through what we do. Together Wakako & Frido are raising two Germanese (German x Japanese) girls whom they love sharing sweet conversations on sunrise, elephants and design with.
Fridolin (Frido) Beisert
Frido is the German Bauhaus half of the partnership taking a lead role in creative and visual direction for Baum-kuchen. He also has 15 years of experience in teaching design and creativity at Art Center College of Design and frequently leads design workshops for businesses creating ripples in small and large organizations. Frido believes that "creativity" is a verb and prototyping ideas is the essential part of the creative process. He has a German sense of strong wit smitten by Japanese sweetness. (this last sentence was clearly written by Wakako:)