The Message Bag Collection

the Message Bag designed by TWELVEZEROSEVEN from baum-kuchen on Vimeo.


The Message Bag is high quality everyday tote/shoulder bags with a sense of attitude.
Jane and Dale (a wife and husband team) of TWELVEZEROSEVEN designed the Message Bag with printed graphic interpretation of two lifestyle mantras.

“It is what it is.” 

“Everything happens for a reason”

These two mantras are inspired by Japanese Wabi-Sabi philosophy which accepts and celebrates imperfection in life. They have been a source of inspiration for both TWELVEZEROSEVEN and Baum-Kuchen in creativity and life.

In designing the Message Bag Jane and Dale wanted to create engaging, fashion forward prints that visually communicated the literal messages through typography. These clean and clever concepts focus on humor, play and a secondary read. In their Los Angeles studio, the design is hand screen printed on white and black canvas bags made by Baggu. 

These bags are a limited edition and are sold exclusively through Baum-Kuchen shop.